BARF: How long has OIM been in existence for?
OIM: Officially got rolling in Jan 2015.
BARF: What inspired you to start your own independent label?
OIM: The three of us started working together to produce a compilation of Bay Area bands in the summer of 2014 as a fun project. Towards the end though, we realized that we had so much fun & the music was so damn good, we wanted to continue working with local bands to perpetuate what was already a glorious music scene, by offering up the resources to record & produce in a killer studio with passionate people.
BARF: What’s the label’s most recent release?
OIM: We released OIM: Vol. II, our 2nd compilation of Bay Area bands on July 23rd. You can find it available for free to download here. Expect a couple of amazing records out in the beginning of 2017 that we are way excited about & think you will be too.
BARF: Contrary to not so popular belief, the Bay Area’s music scene is alive and well; currently, who’s your favorite local artist/band?
OIM: This is a tough question since we are biased to our own artists, whom we adore. To play nice, I'm going go outside of our roster and say 'O' & YASSOU (yes, thats two!). Both acts put on an amazing live set, are deliciously creative and have inspired me to keep moving in moments of inertia, we'll say haha.
BARF: What’s the most prized record you own?
OIM: I'd have to say our first record we pressed, OIM: Vol. I because I had no idea something could feel that special in your arms...like holy hell, that felt good. Beyond OIM music, although there are a lot of records I love right now, I'm gonna have to say Al Green 'I'm Still In Love With You' because every time inevitably feels like the right time for that record....
BARF: What are some other labels you admire (and why?)
OIM: I guess I'd have to say Secretly Canadian & Hardly Art Records because at any moment I can head to their website/soundcloud and find a solid handful of rad emerging acts that keep me happily rummaging for hours. I guess more than anything I just want people to find our label and feel like they can rely on us for consistent quality tracks that they can connect with, rock out to, cry over or fill in the blank. Because, that's all we've really got - a bunch of emotions that we need to tidy up through art.
BARF: Anything else that you’d like to share (music or non-music related!)?
OIM: I think this is a weird time for labels and a lot of music obsessed folks like myself wander into this wondering if there is a place for us that even makes sense. Artists seem to love the support and community that is often involved with indie labels, but it also has to make financial sense for all involved when inevitably this is something that musicians can totally do on their own. I like to hope that OIM, as a label, can find a sweet middle ground though that stays true to our roots & ambitions, while also building a business model that can grow to offer wider resources to the artists we adore. For now though, it's just one rad record at a time. Hope you dig.